Recent studies have shown that consumers are 12 times more likely to buy your products and services after finding your site through organic search engine results than all other methods of advertising.
ipebble specialise in Link Building because 71% of SEO is Link Building.Google give results using the Page Rank algorithm. Larry Page and Sergey Brin created this algorithm while at Stamford University. The algorithm calculates a recursive score for pages, based on the weighted sum of the Page Ranks of the pages linking to them. The Google algorithm is based on link building and is the most important element of SEO and achieving high rankings.
"PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results. PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, this giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page's importance. Google
Search Engine Optimisation will help place your business right in front of the consumer's eyes when they are ready to buy. Your competitors are already using Search Engine Optimisation to improve their search engine rankings. Make sure your website is alongside them.
Pay Per Click gets fast results but can be very expensive and has no long term benefits. PPC campaigns do show results quicker but when the money stops so does the traffic. Google clearly marks their sponsored listings and many people do not click on them because of this. This means you are reaching a much smaller audience than organic Search Engine Result Pages.